Recognizing the potential and global implications of e-commerce, Comtrust; a business unit of Etisalat for e-business solutions, was instituted in 1999, as an answer to the pressing need for a reliable e-business infrastructure in the Middle East region. Etisalat (Emirates Telecommunications Corporation) the telecommunication provider in the United Arab Emirates is one of the leading service providers in the Middle East Region.

      E-commerce solutions from Comtrust offer businesses, governments and consumers a cost effective, secure and convenient method of conducting online transactions. Whether it is business to business or business to consumer, Comtrust offers a comprehensive range of end-to-end services based on its advanced and reliable e-commerce infrastructure. Comtrust is the first comprehensive e-commerce infrastructure provider in the Middle East region.

       At Comtrust, we help companies to understand how the Internet affects their businesses and how they can capitalize on emerging opportunities. We collaborate with our customers to develop clear-sighted Internet strategies. We help customers define and meet their most critical e-commerce challenges - from entering new markets, to forming competitor and partnership strategies. Comtrust also work with customers, to design and implement advantageous business models. At Comtrust we address the e-commerce challenge with a range of specialized, high caliber services that comply with international standards and industry norms.