Dubai, United Arab Emirates, 13 November 2001

Pens Corner, the Dubai-based specialty store for writing instruments and accessories, has written a new page in its history book, by taking its range of exclusive products on-line (www.penscorner.com) The company joins an ever-growing list of customers to use QuickShop, from Comtrust, the e-business infrastructure unit of Etisalat, for its on-line retailing requirements.

King’s Traders was the first company in the Middle East to specialize in Writing Instruments. In 1997, it decided to branch out and develop a unique concept of a 'quality pen shop’. And so Pens Corner became the first exclusive shop in the UAE to combine high quality writing instruments and accessories under one roof.

'We are the first specialized Pen store to go online in the Middle East with www.penscorner.com", said Bharat Karani of Pens Corner. "With our expertise in this business for more than 30 years, we understand the requirements of our customers. We ensure that we give personal attention to every order and customers can be assured about all our products being authentic and genuine. Basically, it’s an extension of our existing high quality service to customers, but one which now provides the facility to shop using just a few mouse clicks.”

The new site not only contains a wide selection of pens, from well known brand names as Mont Blanc, Parker, Sheaffer, Cross, Waterman, Harley Davidson, etc. It will also provide a host of services such as personalized engraving, gift-wrapping, personal message tags, printing on pens for corporate promotion and a host of other innovative ideas. The company will also continue to extend its Mechanical Guarantee and After Sales Service on all products purchased Online.

“Like so many companies in this day and age we wanted to make the move to an online service as quickly as possible in order to maximise opportunities, a move from 10 to 10, to 24/7” adds Bharat. “Comtrust’s QuickShop provided the perfect solution allowing the rapid deployment of an e-retailing service for Pens Corner.”

Comtrust’s QuickShop package, used by Pens Corner comprises storefront software, web space, credit card based online payment service, digital server certificate and other necessary features for merchants to set up their online venture quickly and cost effectively.

Added Security comes in the form of Comtrust’s Digital Certificates, which will help Pens Corner to secure personal and credit card information of their customers.

“The decision of the Pens Corner to choose QuickShop package is a further illustration of the flexibility of this package. With the minimum of fuss and disruption we were able to get them on-line for what is one of their busiest times of the year,” said Saoud Al Shamsi, Sales Manager of Comtrust . "The solution is also scalable. So as the company’s business grows, future investment will be minimal.

“One of the unique selling points of the QuickShop package is the fact that the online payment service is readily integrated with the storefront in a seamless process.,” added Saoud Al Shamsi

Pens Corner promises surfers that it will keep its site exciting, with regular updates on their existing ranges and introduction of new brands.